Sleeving: the whey ahead

Viscose Closures of Crawley are supplying both the sleeves and caps for a new range of pure whey isolate protein drinks from leading supplement company Reflex Nutrition. The three varieties of Whey Refresh; tropical punch, orange burst and rhubarb, come in 500ml bottles which have been designed to mirror the unique metallic and holographic packaging used throughout their range of both sports and health supplements.

The heat-shrink bottle sleeves are gravure printed in order to give a high quality 'metallic silver' finish which provides not only consistency with the rest of their products but also provides a unique visual positioning within the market. The sports caps are standard 28mm push/pull closures in black and white and are also supplied by Viscose Closures.

'Viscose Closures have been supplying us for some years with a range of plain tamper evident sleeves for our range of body building products,' said Julian Wright at Reflex Nutrition, 'And we had no hesitation in choosing them to produce this new sleeve for us.'

In addition to gravure printed sleeves Viscose Closures are also able to offer UV Flexo printed sleeves which are the ideal choice for short run multi-variant work, because of the lower origination costs and near gravure print quality.

[ Email: sales@viscose.co.uk ]

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