Lyle’s Golden Syrup has created the first real innovation in years in the toppings market with the launch of new flavours and new packs. Using ingredients that are free from artificial colours and preservatives – these new flavours sit alongside the classic Golden Syrup.

The whole Squeezy Syrup range comes in a new eye-catching bottle shape, with 3D contouring, to increase its tactile appeal. The bottles have been sleeved by Viscose Closures of Crawley using a full colour body sleeve which incorporates a transparent portion so consumers can view the product produce they are buying.

“Shrink sleeves are ideal for these curvy bottles,” commented Alison Ashman, Senior Brand Manager at Lyle’s, ”providing a skintight fit over the full body area and allowing us to use stunning colours to ensure the packs stand out vividly on the shelf. “