Throughout history, the pomegranate has been revered as a symbol of health, fertility and rebirth. Some cultures also believed it held profound and mystical healing powers. These benefits are now available to all through Pomegreat, a new fruit juice drink from RJA Foods.

The drink is available in 330ml Heat-Set PET bottles which contain the juice of up to three pomegranates. To give the pack shelf appeal and enhance the rich nature of the product, RJA Foods chose Viscose Closures to provide a body sleeve, gravure printed in 8 vibrant colours for their bottles. .

We are delighted with the sleeve and the efforts made by Viscose Closures to make this new pack a reality,” commented Adam Pritchard, MD of RJA Foods. “Their service and attitude has been brilliant and I look forward to working together with Viscose Closures on our next product variety.”