'If the cap fits, wear it' goes the old saying but, to be honest, we at Viscose Closures felt that our 38mm caps would look a lot better on a bottle of Juicy Water from Innocent Drinks than they would on our heads.

So we overprinted a large quantity of our aluminium caps with a range of helpful messages provided by Innocent Drinks. Then we sent off the finished caps to be placed on their new range of thirst-quenching drinks.

To cap it all, they have now come back to us asking for lots more, so their drink must be going down well.