In order to create a strong visual impact for their new milk aimed at children, Highgrove, the Wiltshire based dairy company, turned to viscose.closures to print a shrink sleeve label featuring the popular TV character Noddy.

The gravure printed sleeve enables the entire surface of the container to be decorated, showing Noddy in his home in Toy Town. The design of bright primary colours is designed to appeal to children and to encourage them to drink milk.

"A shrink sleeve offers the perfect solution" explained Keith Collins, Managing Director of Highgrove. "It guarantees that the bottle will have maximum visual impact on the shelf, helping boost awareness with parent and child alike."