Viscose Closures Ltd and William Croxson & Son Ltd joined forces to supply sleeved bottles to the Savane Winery in Georgia who have launched "Iced Vodka", a Western style premium packaged spirit (PPS) into the Georgian and Russian markets. The product was designed to look "Western", but to retain an "Eastern" feel.

Viscose Closures enabled them to achieve this with the use of a full length shrink sleeve. The 4 colour, gravure printed shrink sleeve supplied by Viscose Closures provides the high impact packaging required. Use of a sleeve enables 360-degree decoration. Viewed from one side the bottle has Georgian script and viewed from the other Roman script, effectively two labels in one! William Croxson shipped the bottles pre-sleeved to Georgia.