Highgrove Foods have returned to viscose.closures for the redesign of their Breakfast Milk pack which forms part of their premium range of dairy products. The new design features an 8 colour gravure printed shrink sleeve in 50 micron PVC. Once again the sleeve incorporates a small transparent panel to make it easy for the consumer to check the level of the milk at any time.

The new label has been designed to give Breakfast Milk even greater on-shelf impact and features prominently Harriet, a Jersey cow. Breakfast Milk comes only from pure bred Jersey & Guernsey cows and is naturally high in calcium and protein, earning it the accolade of the champagne of milks.

"Breakfast Milk already enjoys wide popularity," said Keith Collins Managing Director at Highgrove Foods "And we are certain that with its new improved look even more people will be encouraged to enjoy its refreshing and nourishing taste."