CUK is the definitive clubbers drink designed "by clubbers for clubbers".

Launched by clubbinuk, they turned to viscose.closures to provide the distinctive sleeve label to make CUK stand apart in an overcrowded market place.

The sleeve in a vivid black and orange was printed in 3 colours on 50 micron high shrink PVC and the complementary orange crown was also supplied by viscose.closures.

Martin Owens at clubbinuk was delighted with the end result. "CUK combines style with maximum enjoyment" he explained, "and this is reflected in both bottle and drink."

A spokesman at viscose.closures added, "Our ability to provide a broader-based service encompassing shrink sleeves as well as bottle closures and even bottling machines is often welcomed by customers looking to achieve tight deadlines when launching new products."