When Reckitt Benckiser's leading dishwashing brand, Finish, decided to relaunch the twin pack of their dishwasher cleaner they turned to viscose.closures to provide the sleeve.

The sleeve was gravure printed in six colours from 50 micron PVC and incorporated the barcode and full usage instructions.

The bottles are held side by side to allow the maximum surface area for the product name and the twin-pack is viewed by Reckitt Benckiser as an ideal way to produce incremental sales.