When CWF recently launched two new vodka premixes into the RTD (ready to drink) market they wanted a striking sleeve design for the bottles to reflect the innovative nature of these drinks.

Shudder Fire and Shudder Frost contain a unique cooling ingredient that gives the products a distinctive edge when drunk icy cold. Shudder Fire with cinnamon flavouring is hot and spicy, whilst Shudder Frost's lemon flavour is frosty and zesty.

Sleeving for both drinks was produced by viscose.closures and gives a tactile finish to the bottles. Sleeving for Shudder Fire is a 6 colour gravure print in a fiery red and orange illustration. Shudder Frost uses a 5 colour sleeve with an icy blue and white illustrative design. Complementary caps and crowns were also supplied by viscose.closures.

Vicky Swales, Brand Development Manager at CWF, is delighted with the results of these striking packs. The Shudder range is an innovative development intended to move the RTD market forward. With its distinctive taste and vibrant packaging I am confident it will be a major player in this dynamic, youth driven market.