Pritchitt Foods of Bromley in Kent has launched a range of breakfast cereal products in a convenience pack format. A bowl of cereal, together with a sachet of sugar and a spoon, are combined with a membrane-sealed pot of half fat Millac Maid, Pritchitt’s successful long life whitener.

Called "Twinners", the products come in a standard size and also an airline version where size and weight are at a premium. The two plastic bowls are held together with a shrink sleeve which also acts as the primary label.

The sleeve was produced by Viscose Closures Ltd from PVC 50 micron substrate printed in 8 colours. The sleeve is perforated vertically and horizontally to make opening easier, and the lower half of the label is printed internally with a heat-reactive adhesive to keep it in place after the pack has been opened.

Tony Hankin, head of Business Development at Pritchitt Foods, says "This convenience product with its innovative packaging and vibrant presentation is targeting the 21-35 year old mobile executive who will value the portability and time-saving qualities of the healthy breakfast product."