When ICEslip Limited decided to launch its unique internal combustion engine treatment by direct mail, it chose Viscose Closures to design and produce a sleeve which would include full details of the product and incorporate tamper-evidence.

The 2 colour 50 micron hi-shrink heat-shrinkable sleeve is fully removable so that it can be used to claim an introductory offer.

"We are delighted that one sleeve covered all our requirements", said Mr Gordon Hook, Managing Director of ICEslip. "This certainly was a much more flexible solution than multi-labelling and added to the success of the launch of the product."