When Newell Ltd. of Sunderland launched a new range of stackable Pyrex ramekins for Europe-wide retail, they appointed Viscose Closures to supply printed shrink sleeves for ease of packing and product enhancement.

The two sizes of sleeves required for the two and four packs were printed in 3-colour gravure to match existing Pyrex packaging using standard 70 micron PVC film.

Design and sizing decisions were made easy by using Viscose’s in-house artwork and digital proofing facilities which allowed adjustments to be made quickly and which enabled Newell to exhibit dressed packs and assess their appearance prior to final decisions being made for the production run.