When Lifestyle Brands developed the Cosmopolitan range of spring water drinks with herbals extracts, striking packaging was designed to give strong shelf appeal.

Shrink sleeves and colour-matched plastic pilfer-proof caps were chosen to give 360° graphics and fluorescent and metallic inks to provide added impact to the PET containers.

Lifestyle Brands Managing Director, Mike Piercy, said "The launch of this range of products has been a success because the products are formulated to appeal to the target market of 18-35 year old women with busy lifestyles. Vibrant and stylish packaging was essential to project that image."