Matthew Clark Brands chose printed shrink sleeves for K Cider to give maximum shelf appeal and 360° graphics.

The sleeves, supplied by Viscose Closures, are produced from a special grade of shrink film which maintains symmetrical shrinkage to improve the quality of the finished sleeve. This is particularly important on the neck of the bottle where a key element of the brand's image is located.

Gravure print was used to complement this premium product and to produce the depth of colour and sharpness of image required.