To coincide with "Rugrats, The Movie", New Zealand Milk created a special promotion for their real dairy Cream Swirls which incorporated a Rugrat character.

The figure had to be combined with the can of cream and be clearly visible. The solution was a clear plastic dome secured on top of the can using a shrink sleeve incorporating a promotional message. The sleeves were manufactured from 40 micron PVC and were printed gravure in eight colours.

Jon Player, the Cream Category Director for New Zealand Milk, said "This promotion is a unique mechanic and proves very eye-catching and impactful on the shelf."